The rewards page on Callaway Golf Pre-Owned’s site was lackluster and didn’t entice users to become a rewards member. I reimagined the sign up process for rewards and added photography to increase visual interest on the page.
By using full width imagery in the hero and visually showing the user the benefits of joining rewards, more people are likely to interact with the page. I also separated the sign up form into a modal so it doesn’t clutter the page before a user is ready to commit.
The only elements on the original page were form fields and text, with nothing to inspire a Callaway Golf shopper to sign up for rewards.