https://karakonop.com/work daily 1.0 2021-12-02 https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5b394e3770a6ad2e8ad42948/1530481561856/ Work A set of introductory questions allows the app to create a profile customized to suit your workout style and goals. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5ad9060caa4a99e81d004b5c/1522029442592/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5b1ea02103ce6425265f3c79/1523560538320/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5b3f803277d892f31e3a5f88/1530888242758/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5ad643a770a6adc555d35b27/1523640302932/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5ad643c36d2a73adb310dffe/1523977769797/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5d24bb45fa5aef0001fb561d/1562688265893/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5d3fa5ce87636a0001fc182a/1564451318725/ Work - Project Goals Highlight personalization as the primary distinguishing factor between Bowflex’s product and competitors’ Update website and ad styling to make Bowflex more of a high-end active/lifestyle brand Include gamification to increase engagement and highlight the interactive AI features of the app https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5dafae99bebe9629423be395/1571794272211/ Work After brainstorming, I came to the conclusion that having multiple ways to filter and explore features would be the best way to allow users to choose the process that works best for them. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/6111c862f932a775770037cc/1528832344797/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/6112ff158d0ebd1efe9491e0/1528338163665/ Work https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/611314e4ebdca90aa24cc526/1628640484791/ Work - KPI Increase The average revenue per month significantly increased from the date that I began designing and coding the emails for Odyssey Golf (July 2018). https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/6113471a47dc616875901535/1628625911892/ Work - Old vs New Below, you can see the existing COVA chat bot experience next to our new and improved white label experience. The new COVA chat bot elevates three interchangeable tasks at the top, followed by four key FAQs. If these elevated suggestions don’t meet the user’s needs, they can type specific questions into the input field. In addition to improving the overall experience of using the chat bot, we also remedied many ADA violations, mis-alignments with approved partner branding, and usability issues. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/6114589bf090cb235bdb34b4/1628717000251/ Work - Initial Content Strategy We wanted to avoid strictly grouping content into FAQ-type categories like ‘Payments’ or ‘Rewards’. Instead, we decided to sort content into buckets that align with the milestones in the user’s onboarding journey. This approach helps the user avoid gaps in knowledge by creating a natural path for them to learn about the entire ecosystem. We also decided to approach our designs through a lens of flexible modules. That way, white label content could easily be removed for partners that it doesn’t apply to without effecting the overall structure of the page. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/6114a2afb6365a7a0f324832/1628742319323/ Work - Initial Branding The brand colors, logo and iconography were set in stone by the client, so our focus was on the UX and UI. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/6116eac505bb7e105006cb56/1628891845142/ Work - Visual Interest By using full width imagery in the hero and visually showing the user the benefits of joining rewards, more people are likely to interact with the page. I also separated the sign up form into a modal so it doesn’t clutter the page before a user is ready to commit. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/611d7831538e06453a1f7b48/1628626258311/ Work - What's the objective? Before jumping into design, we needed to understand our objectives and narrow our KPIs. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/611d786d1be07f73004eee90/1628742796366/ Work - Branding We tried out a variety of visual IDs before landing on the brand colors below. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/61a81b386772bd0630c21673/1628653524006/ Work - UX User Flows In order to login to any existing Citi accounts, a user currently has to create a username and a password. To expedite the account creation & login process for Buy Now, Pay Later, we introduced a new way of authenticating a user - through one time password. We wanted the product to remember a user once they’ve used the service once before, so we realized we would need two different user flows for a new user vs an existing user. https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/61a85168be94ff7f2be623b2/1638416138268/ Work - Temporary Barcode Landing Page Flow Once a user is approved for a Meijer card, they can use their digital temporary account barcode for up to 4 hours. They can access this digital barcode from within the ‘Card Details’ section of their Meijer card dashboard, but they will also receive a text message with a link to a landing page url that shows the barcode. We had to create an entirely new flow showing this temporary account barcode landing page experience, including what happens once the page is expired. https://karakonop.com/about daily 0.75 2021-08-22 https://static1.squarespace.com/static/5aaf076e5417fc405465047f/t/5cb6729fe2c4835f402a37b3/1555460806590/Untitled_Artwork%2B2.JPG About Me - Hello! I'm Kara, thanks for stopping by.